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Marketing  News
April 17, 2014
From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter Retail cyber attacks demand tighter security Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an [...]
Evocative literature transports readers to another world, to another time. As they flip pages, the mind conjures the sights and sounds contained within. Readers of And the Mountains Echoed from Khaled Hosseini, however, are given an aural and visual assist with “The Echo Project.” Created for Penguin Books, the experience is an interactive companion to [...]
With the 92nd annual Marketing Awards fast approaching, Marketing is revealing the shortlists. After publishing the first list Wednesday morning, it’s out-of-home and digital today. More than 1,500 entries were submitted across 62 categories in all. Submissions for 12 of those categories (in the Multicultural and Design competitions) were separated out to be judged by [...]
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